Tag Archives: AAM

Harris Hagan: Legal Eye – ASA shines AI-torch on foul play

SBC News Harris Hagan: Legal Eye - ASA shines AI-torch on foul play

The Advertising Standards Authority (ASA)   has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …

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