SBC News Voice of the Sports Betting Industry
Betting and gaming technology group GR8 Tech has moved to simplify and streamline the way its clients engage with its sportsbook solution.
The company has released a five-step guide for companies utilising its ULTM8 sportsbook iFrame, starting with planning and requirement gathering, including technical scope, branding needs and licensing details.
The guide then goes on to cover contracting and onboarding including Slack channel setups and live training. The third stage looks at customisation, such as UK branding, gamification tools, CRM, bonus orchestration and risk tools.
Finally, the last two sections of the guide focus on the integration and go-live aspects of the sportsbook platform, covering APIs, authentication, staging and testing, and the post-launch support phase, such as 24/7 support access and engaging with anti-fraud teams.
“Our onboarding approach is the foundation of a lasting relationship,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.
“We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it.”
GR8 Tech emphasised that client success is central to the integration process of its sportsbook, with the firm focusing on training, support and real-time risk management.
The guide marks the latest addition the firm has made to its sportsbook offering in recent months, with the ULTIM8 platform itself having only been launched in April.
Particular clients of interest are casino firms looking to upscale existing sportsbook platforms or launch a new one. It hopes to omit the need for these firms to hire a large team of sportsbook specialists.
“Operators that grow beyond the basics often hit a wall,” noted Yevhen Krazhan, CSO at GR8 Tech. “Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line.”
On the sportsbook guide, Pozdnysheva added: “Clients want to differ from other sportsbooks and have more control. So, client success means anticipating needs, not just answering questions. We combine tools with a personalised, proactive mindset, which continues after go-live.”
