Kambi has partnered with STATSCORE to integrate its sports data products to enhance its sportsbook offerings.
The sports betting technology and services provider will now access LivematchPro, which offers real-time, dynamic sports visualizations and live match tracking with precise data.
Meanwhile, PrematchPro will mean the company gains a comprehensive pre-match solution delivering essential data like head-to-head comparisons, league standings, and in-depth statistics.
It will, amongst other things, also integrate Tipster, which is actionable pre-match and in-play betting tips across major sports, including football, basketball, tennis, American football cricket and more.
Erik Lögdberg, Managing Director at Kambi, commented: “We are thrilled to welcome STATSCORE to the growing Kambi Engage ecosystem.
“We remain committed to empowering our partners with the tools they need to deliver a superior betting experience for their customers and this collaboration gives our Turnkey Sportsbook partners even greater scope to differentiate through a range of engaging products and solutions.”
Moreover, Kambi has also just announced a deal with Xtremepush – a provider of CRM and loyalty marketing powered by AI – to enhance the sportsbook provider’s player retention capabilities through ‘impactful’ personalised experiences.
Through the deal, Kambi will integrate Xtremepush’s unified solution to deliver targeted communications and gamification at scale to its operator partners via its Kambi Engage ecosystem, using live behavioural and betting data.
Tommy Kearns, CEO at Xtremepush, added: “Kambi is one of the leading sportsbook providers in the industry, renowned worldwide for delivering unrivalled experiences for operators.
“We are pleased to deliver our AI-driven engagement and gamification tools to enhance the user experience of its network further as we both pursue more international growth.”
In further news, the brand has just announced the appointment of Mattias Frithiof as Senior Vice President (SVP) Investor Relations & Sustainability.
Frithiof brings over 15 years of experience in investor relations and finance to his new role at Kambi having previously worked at financial institutions including Moody’s and Swedbank.