SBC News Voice of the Sports Betting Industry
All British Casino has been named a partner of the Victorian Plumbing UK Championship snooker tournament.
The deal with The World Snooker Tour (WST) comes a few weeks ahead of the competition, which is being held in York from 23 November to 1 December.
Jan Wienk from All British Casino commented: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand.”
First staged in 1977, the UK Championship is part of the sport’s Triple Crown Series alongside the Masters and the World Championship.
“The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide,” Wienk added.
“We look forward to seeing the incredible skills of the players as they compete for the trophy.”
Ronnie O’Sullivan won the title for the eighth time last year, beating Ding Junhui in the final.
The qualifying rounds of the Victorian Plumbing UK Championship run from 16 – 21 November, with the 16 qualifiers to join the top 16 seeds in York.
“We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event,” detailed WST Chief Commercial Officer, Peter Wright.
“Our sport is growing worldwide and this tournament will reach a vast global audience.”
The WST continues to strengthen its ties with the gambling industry, and it was only in July that Unibet was named as the primary and leading sponsorship partner for the tour’s British Open event.
The newly-named ‘Unibet British Open’ took place in Cheltenham at the Centaur Arena’s famous racecourse from 23 – 29 September.
