SBC News Voice of the Sports Betting Industry
Bergamo football club Atalanta has renewed its sponsorship deal with entertainment magazine LeoVegas.News to now cross over into the 2024/25 season.
Commenting on the partnership’s extension, Romano Zanforlin, Atalanta’s Marketing and Commercial Director, said: “Being able to continue to include LeoVegas.News among our Sponsors is a source of utmost pride.
“We pride ourselves on every partnership renewal because it’s not just a testament to our ability to fulfil our targets but also that we can and must commit and strive for further and even greater goals by working together.”
LeoVegas.News is owned by Winga, a subsidiary of the Swedish gaming and entertainment group LeoVegas. LeoVegas previously merged with MGM Resorts International in 2022.
The magazine brand has ambitions to establish itself as an online infotainment leader in the Italian market, expanding its audience of Italian sports enthusiasts with content featuring insights from the global sporting world and exclusive behind-the-scenes looks into the football industry.
Paola Maia, Corporate Spokesperson for LeoVegas.News, added: “We pride ourselves on renewing our sodalice with Atalanta also as a way to consolidate our strategic foothold within the local territory.
“Our assurance in this team’s strength, in the talent of its champions and in the passion of its fanbase never wavered one bit. Supporting their ambitious dream on the grounds of shared common sporting values, we are certain that this season too will bring about another successful course.”
