BETBY deepens Asia focus with 4rabet deal extension

Sports betting supplier BETBY has extended its partnership with 4rabet for the provision of premium sportsbook solutions, now with an enhanced focus on growth in Asia. 

4rabet will aid BETBY by leveraging its own expertise and knowledge of the Asian market, supplying BETBY’s new line of products tailored for regional players. 

Alex Petrenko, 4rabet’s Head of Sportsbook, said: “4rabet continues to enhance its specialised offerings for the Asian market through strong partnerships with industry leaders, guided by our comprehensive 360-degree approach. 

“BETBY shares our commitment to delivering top-tier sports betting entertainment, and I am confident that this long-term partnership will be mutually beneficial for both companies.”

Comments were also provided by BETBY’s CCO, Chris Nikolopoulos, who added: “We are thrilled to expand our presence in the Asian market alongside 4rabet. We recognize the vast potential in the region and are dedicated to providing an exceptional sportsbook solution and betting experience for players there. 

“This partnership is a significant milestone in our mission to deliver innovative betting experiences, including our popular esports content, that resonate with the Asian Audience.”

BETBY recently also expanded its presence in South America, signing a sports betting partnership with Pixbet which covers the Brazil market. 

The company is exhibiting at the upcoming SBC Summit Lisbon, which takes place between 24 and 26 September.