Betby has announced a long-term sports betting partnership in Brazil with Pixbet.
The deal will see Pixbet leverage Betby’s sports betting solution and services to upgrade its current sportsbook, aiming to offer customers in the region a ‘best-in-class’ online betting experience.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Pixbet continues to bolster its presence in the country, and this year the operator also announced a significant deal to become the new shirt sponsor for football club Flamengo for two years.
Ernildo Junior, Owner of Pixbet, added: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
In recent weeks, Betby revealed that it had launched a new offering focused on the Summer Olympics ahead of the Games’ 26 July start.
With the solution, operators will be able to expand services to bettors interested in the Paris Olympics, with odds provided for both individual competitions and tournament outrights.