SBC News Voice of the Sports Betting Industry
VBET has been named the international betting partner of the Maltese Premier League.
The deal with Malta’s top football league, which spans two years, will see the operator sponsor the 360 Sports Malta Premier League’s Coach of the Month and Coach of the Year awards.
VBET CEO, Aragats Asatryan, commented: “It is important for us to announce this major football partnership in Malta, especially as VBET obtained its first European licence in that country.”
The firm also emphasised that the partnership will foster ‘mutual growth and progress’ for both parties.
“The collaboration with the Maltese Premier League marks a significant achievement in VBET’s portfolio of sports partnerships, further establishing our presence and commitment in the international sports arena,” Asatryan added.
The 360 Sports Malta Premier will feature the top 12 teams on the island, which, notably, will be using a new format designed to boost competition and engage fans with ‘extreme and intense’ games.
In May, VBET also became the official betting partner and title sponsor of the Women’s Premiership League Cup in partnership with the Northern Ireland Football League (NIFL).
This five-year deal now sees the betting brand promoted via ‘impactful signage’ at stadiums, bespoke digital content on social channels as well as collaborations on digital innovation projects.
