CopyBet has extended its partnership with Irish former goalkeeper, Shay Given.
As the operator’s first brand ambassador, Given shares his experiences and insight on football with CopyBet customers, therefore driving awareness of the betting brand.
Anton Ivanov, CopyBet UK Business Development Director, said: “We’ve enjoyed having a Premier League legend as our brand ambassador, using his knowledge to connect with football fans.”
The operator is headquartered in London and offers both a sportsbook and a non-analogue automated copy betting system.
“The football calendar doesn’t stop, and Shay will be providing customers with his
predictions for the European Championships and then throughout the 2024/25 season,” Ivanov added.
The partnership was originally agreed in August 2023, with this new deal extending throughout the 2024/25 football season.
The partnership – brokered by WH Sports and Bear Faced Talent – has so far seen the 48-year-old appear in a series of content throughout the 2023/24 season.
Given concluded: “I’m delighted to extend my ambassadorial role with CopyBet and I look forward to kicking off with the upcoming European Championships in Germany.
“It’s been a stellar season of football, and next season looks set to be just as exciting with changes on the pitch and in the dugouts.”