SBC News Voice of the Sports Betting Industry
Lithuania’s longest-running land-based casino operator, Nese, has introduced its latest sportsbook and igaming brand Twinsbet which will focus on securing sports sponsorships.
In its first days since its inauguration, the brand has already signed a three-year deal worth €7.5m with Lithuanian basketball club BC Wolves, which includes the naming rights for the Avia Solutions Group Arena in Vilnius that hosts the club. It is also the largest sponsorship deal in Lithuanian basketball history.
Alvidas Paulikas, Nese CEO, said: “Twinsbet is centred around the idea that we believe in sports. For this reason, we are heavily investing in and supporting sports, including the Wolves basketball club and the Twinsbet Arena, as well as other collaborations we are currently investigating and are always open to.
“We plan to support local teams and non-professional sporting activities in new markets that we will enter soon.”
Besides the Wolves, Twinsbet has also managed to sign former basketball players Kšyštof and Darjuš Lavrinovič as brand ambassadors.
Andrius Ziauberis, CEO of the Wolves, added: “We are the only top-tier Lithuanian basketball club operating without any support from municipalities, and so this sponsorship deal will pave the way for sustainable growth.
“Strong teams can inspire generations both on and beyond the court, and this deal builds a solid foundation for an engaging fan experience.”
Lithuania’s gaming market was estimated to be worth around €222m in 2023, with more than 65% of the market being online.
