SBC News Voice of the Sports Betting Industry
Niklas Lindahl has announced that he has ended his tenure as Global Chief Marketing Officer (Global CMO) of LeoVegas AB.
The announcement was made via a LinkedIn post, in which Lindahl thanked LeoVegas colleagues for “the most amazing 5 years in my career. It has been a great ride. I will miss you all. LeoVegas is a one-of-a-kind company. Having worked there has been a privilege.”
In 2018, Lindahl joined LeoVegas to oversee the mobile gaming group’s market launch in Italy, overseeing the development of the LeoVegas.it platform and customer strategy, navigating the challenges of a market undertaking significant regulatory changes.
Having established LeoVegas in Italy, Lindahl was subsequently promoted to Head of MGA Markets, overseeing the performance of LeoVegas brands in key markets operating under the license of Malta Gaming Authority (MGA).
Since 2021, Lindahl has led LeoVegas’s global marketing unit as CMO, managing a team of more than 100 staff including General Managers, Country Managers, and market strategists.
Key directives saw Lindahl lead marketing projects focused on the localisation of LeoVegas brands and platforms through user-experience (UX), product retention, and customer acquisition.
Lindahl thanked LeoVegas CEO and Co-Founder Gustaf Hagman for his support during his executive tenure with the firm: “Thank you for giving me the chance to enter the industry and thank you for showing me what leadership is all about. You are a true example to us all.”
2024 will see LeoVegas continue to execute its new growth strategy under the ownership of MGM Resorts, who acquired the online gambling group for $600m.
LeoVegas is set for a relaunch in the Netherlands, backed by the acquisition of a new Remote Gaming (KOA) License. Additionally, the company aims to expand its market share in Denmark by reintroducing the Expekt sportsbook, and concurrently, it plans to leverage its platform to facilitate the introduction of MGM‘s BetMGM in the UK
