SuperSportbet sponsors two South Africa clubs following market debut

SuperSportBet has announced that it is sponsoring two South African Premier Division (DStv Premiership) clubs – Kaizer Chiefs and Orlando Pirates.

SuperSport – a South African TV channel – officially launched its new sportsbook on 5 January 2024, with the platform now aiming to deliver an ‘unparalleled sports betting experience’ to fans of the Soweto Giants.

Kaizer Motaung, Chairman of Kaizer Chiefs, commented: “We are elated that this strong partnership gives us an opportunity to elevate the experiences we intend to bring to our supporters. 

“This partnership with SuperSportBet will give us an opportunity to reward fans and have them participate in the game they love so much. We are looking forward to this new chapter with SuperSportBet as our partner.”

Meanwhile, Irvin Khoza, Chairman of Orlando Pirates, described the partnership as a ‘testament’ to the shared commitment of the team, SuperSport, KingMakers, and the MultiChoice Group to elevate the sports betting experience for fans across South Africa. 

“As a football club anchored in a rich heritage with a loyal and passionate following, the partnership is an opportunity to further build on our fans’ footballing experiences,” Khoza added.

Furthemore, the operator is now getting set for the premiere of its magazine show on 19 January 2024 – which will feature  analysis, commentary, and behind-the-scenes access, creating an ‘all-embracing experience’ for fans.

Rendani Ramovha, CEO of SuperSport, detailed: “SuperSportBet is a pivotal part of our platform-based business strategy. The partnership with Kaizer Chiefs and Orlando Pirates solidifies our commitment to delivering top-notch sports entertainment to our viewers.

“The magazine show is an exciting addition to our platform, offering fans a deeper connection to the sports they love. It’s a celebration of sports and betting, and we can’t wait to share it with our audiences.”

Meanwhile, SuperSportBet also highlighted its focus on inclusivity, global sporting excitement, exclusive bonus bets and responsible gambling.

“We are backed by champions and are proud to have partnered with such iconic South African football brands,” said Barrie Swart, General Manager at SuperSportBet.

“We look forward to bringing fans even closer to the teams and games they love.”