SBC News Voice of the Sports Betting Industry
Sportradar has extended its reach in the Asian betting space via a long-term involvement with the Taiwan Sports Lottery (TSL) following a tender process.
The Swiss-sportstech group is one of three firms to form the consortium that will manage the TSL from 2024 to 2033, serving as the betting technology provider after being awarded the third sports lottery licence along with its two partners.
In addition to Sportradar, the TSL will be managed by the Taiwan Sports Lottery Company (TSLC) as the operator alongside China Trust Bank, with the consortium having been formed by ADATA Technology.
Ted Lin, President of TSL, remarked: “Our aim is to redefine the sports betting experience and Sportradar has a full suite of technological solutions to help us achieve that.
“With a proven track record of working with established lottery providers globally, we look forward to harnessing the synergies with Sportradar to transform the sports betting landscape in Taiwan.”
Central to Sportradar’s role in the consortium is its ORAKO sportsbook and player account management (PAM) solution, which will be integrated across 2,600 retail outlets throughout Taiwan.
The bricks-and-mortar side of Sportradar’s product will also include lottery terminals and printers, digital multimedia displays featuring live sports and betting information.
The solution will also be used for web and mobile channels, providing an omnichannel service covering sports betting, PAM, managed trading services, pre-match and live data and odds, audiovisual streaming and marketing services.
Geographically, Sportradar’s standing in the Asia-Pacific region has been boosted significantly by the agreement, with the firm having already built up a strong standing in Europe, North America and South America.
The NYSE-listed group’s operations in Asia have been ramping up in recent years, notably seeing partnerships with the likes of the Australian Baseball League (ABL) and IPL team the Delhi Capitals, and the firm has also begun making preparations for growth in India via the appointment of a General Manager for the country.
Additionally, Sportradar’s role in the consortium marks a continuation of its engagement with the international lottery sector, following agreements with Intralot in Peru as well as with the respective French and Norwegian operators, Groupe FDJ and Norsk Tipping.
Carsten Koerl, Sportradar CEO, said: “Our experience working with government-run lotteries around the world, coupled with our innovative technology and end-to-end ORAKO solution means Sportradar is well-placed to operate as part of a successful consortium for the Taiwan Sports Lottery.
“We’re able to bring the full range of betting services to deliver a high-quality and consistent experience for people playing the games, whether they’re in retail outlets, playing via the internet or on their mobile devices.”
