Digitain has marked the second consecutive year of its partnership with Portuguese former footballer Luis Figo, who will continue to work as a brand ambassador for the firm.
Figo will maintain his brand ambassador responsibilities for another year going into 2024, playing a role in promoting and enhancing the image of Digitain’s brand via appearances at industry trade events.
The Armenia-based sports betting solutions provider first partnered with Figo – who appeared for the Portuguese national team, Real Madrid, Barcelona and Inter Milan throughout his career – was first inked last year.
Figo remarked: “I am delighted to continue my collaboration with Digitain, a company that shares my unwavering passion for excellence. Over the past year, I’ve witnessed their commitment to innovation and their drive to push the boundaries in the igaming industry.
“I eagerly anticipate another year of collaboration and contributing to Digitain’s ongoing global success. Digitain has become my second family, and I’m honoured to be a part of this exceptional team.”
In a similar fashion to when his agreement with Digitan was signed last year, Figo made an appearance at Digitain’s headquarters in Armenian capital Yerevan this week.
Building on the first year of the deal and on a range of commercial achievements over the past 12 months, such as launching its Paydrom payments platform and opening a new European HQ in Bucharest, Digitain aims to keep its foot on the pedal.
The company stated that it intends to maintain momentum on its ambition to deliver “state-of-the-art gaming solutions, captivating user experiences, and innovative technology that continues to set new industry standards”.
Digitain’s founder, Vardges Vardanyan, added: “Having Luis Figo as our Brand Ambassador has been an incredible journey. His dedication to excellence, professionalism, and values are a perfect match for Digitain’s ethos. We’re thrilled to continue this partnership and further elevate our brand on the global stage.”