SBC News Voice of the Sports Betting Industry
Superbet has reached an agreement with the Romanian Football Federation (FRF) in being named the strategic partner of the top tier national women’s football league.
Spanning for a minimum of four seasons, the deal will see the Superbet also become the naming sponsor of the competition, as Women’s League 1 rebrands to the SuperLiga Feminină (Women’s SuperLiga).
Andrei Stan, Sponsorship and Events Manager at Superbet, said: “This is the ideal time for women’s football to have a stronger voice. We see this partnership as an inclusivity initiative and a testament to the dedication and passion of the players in SuperLiga Feminină.
“Alongside the FRF, we aim to raise the competitive profile of the elite division of women’s football in Romania, to attract more sports enthusiasts to this championship and to offer the opportunity for new generations of girls to fulfil their dream of playing professional football.”
The Romanian operator has stated that it will ‘leverage its technological advantage’, and its capacity to innovate in marketing and communication, in order to raise the competitive profile of the SuperLiga Feminină.
“With the 2023/2024 season, women’s football in Romania takes a significant step to improve the quality of domestic competitions, especially at the top league level, with the introduction of a licensing system and a new competitive format,” added Răzvan Burleanu, FRF President.
“Superbet has proven, over time, to be a reliable partner of Romanian football, and our collaboration regarding the future SuperLiga Feminină confirms and consolidates the steps we have taken in recent years to increase the visibility, quality, and attractiveness of Romanian women’s football.
“At the same time, Superbet’s presence shows the immense potential of women’s football, a potential that I am confident we can nurture together.”
The agreement shortly follows the conclusion of the FIFA Women’s World Cup, which reached its best-ever viewership levels this year.
