Nye expekt has entered into a sponsorship agreement with the 3F Superliga – Denmark’s premier football league.
The LeoVegas-owned sports betting brand becomes the league’s official betting partner, and will gain brand visibility and awareness in Denmark through TV ads, 3D signage on the pitch, and a digital presence on the 3F Superliga website and social media channels.
The sponsorship has been lauded as an important step towards expanding in sports betting and gaining a larger market share in Denmark. The operator has also highlighted the deal as positive for its strategy to increase its focus on sports.
Gustaf Hagman, CEO of LeoVegas Group, commented: “I’m thrilled that nye expekt is well on its way to becoming a market leader in Denmark once again.
“This sponsorship deal with Danish 3F Superliga will help to ensure that all sports enthusiasts in Denmark know where to find the best live odds and combinations to add another level of excitement to their sports experience – across all sports!”
The gambling brand was relaunched in Denmark in May, which followed a ten-year absence from the Danish market.
Over the past year, the group has also entered into several strategic partnerships, which includes Manchester City and FC Internazionale Milano.
“We are happy to have an official betting partner for the 3F Superliga,” Claus Thomsen, CEO of the Danish League.
“There are many sports betting providers who rely on Denmark’s best football league, and therefore it is really important for us to have an official partner who will support and contribute to the 3F Superliga.”
The Danish 3F Superliga is the second in UEFA’s ranking of domestic leagues in the Nordics.