bet365 has announced a new partnership with B2B gaming supplier Push Gaming, with the latter’s content going live with the operator in multiple territories.
In detail, Push will provide its entire portfolio of slots to the Stoke-on-Trent-based operator, which will be delivered alongside flagship games such as the Fat Series, Big Bamboo, Razor Shark and Jammin Jars.
A bet365 spokesperson said: “We’re thrilled to welcome Push Gaming into our portfolio of cutting-edge gaming content partners. Push has enjoyed a remarkable rise as a studio, and the quality of its games is the main driver of that, so the partnership should be a great fit into our games product.
“The likes of Razor Shark and Jammin Jars will be a valuable addition to the breadth of incredible entertainment we already offer and we’ll have a keen eye on what else Push Gaming brings to the table going forward.”
A deal ‘of this magnitude’ was lauded as fantastic news for Push Gaming and its growth strategy.
“It’s a brand that needs little introduction and is a sign of our current ambitions as we continue to expand where players can enjoy our titles,” added Fiona Hickey, Director of New Business and Markets at Push Gaming.
“We’re excited about the future roadmap for the number of games we are bringing to a greater number of markets so it’s vitally important that we have our titles live with as many tier-one operators as possible.”
LeoVegas recently secured a majority stake in Push Gaming in the latest commercial move for its LeoVentures investment arm.
At the time, James Marshall, Push Co-Founder, said: “We have ambitious plans and we can now supercharge our growth with the backing of LeoVegas and MGM. We look forward to scaling up our development capabilities, entering new markets and taking our products to the next level.”