SBC News Voice of the Sports Betting Industry
TotoGaming, the long-established Armenian sports betting and igaming operator, has unveiled its new brand identity and announced plans to expand into Romania.
The company marked the launch of its new brand logo and slogan – TotoGaming Champion’s Decision – with a spectacular event entitled GenTo., which included a sound, light, and holographic show telling the story of its 19-year history.
GenTo. also featured the brand’s employees introducing guests to the company’s vision to set the standard for a safe and fun gaming experience, and its core values – honesty, innovation, and championing.
Tereza Tokmajyan, Chief Marketing Officer for TotoGaming, said that the rebrand was part of bigger plans for the company.
“When we try to predict the future in our day-to-day life, it seems to be such a challenging task because you never know what will happen in the next moment or what surprises life will bring the next day. But when it comes to business, every aspect becomes much more organised and predictable,” said Tokmajyan.
“And now, looking into the near future, I can say that we’re planning to open new horizons and achieve new goals with TotoGaming, considering the consistency of our brand philosophy and the reliability of our gaming platform to be the key to success.”
One of the plans TotoGaming has confirmed is to build on its successful track record in Armenia by expanding into other jurisdictions, with Romania’s competitive betting and gaming market next on the agenda.
Tokmajyan added: “TotoGaming is set to enter the Romanian market in the upcoming month to present its features and techniques to the Romanian audience as a meaningful, trustworthy, and fun entertainer.
“And that’s just the beginning of how we see our brand to be represented in the new out-of-box format.
“We are sure that geography does not play a role in creating our champion style and the successes it brings. Whether in Armenia, Romania, or other countries, we are ready to build and improve the toolkit that has always made us a true leader.”
TotoGaming will confirm its official launch date in Romania in the coming days.
