SBC News Voice of the Sports Betting Industry
TotoGaming, Armenia’s biggest multi-channel bookmaker, has overhauled its digital platform installing the provisions of industry technology and software supplier Digitain.
The Armenian bookmaker detailed that its upgrade which will see a variety of new features, was needed in order to provide an optimal digital service for its customers.
The Digitain platform installation will see the TotoGaming betting portal undertake a UX-focused facelift. Furthermore, the bookmaker will have access to all Digitain provisions for sports betting and online casino.
New sports betting features and functionalities for TotoGaming will include access to over 28,000 live events, with more than 3000 active markets from 65 sports categories made available to the bookmaker.
TotoGaming’s online casino provisions will be bolstered by access to over 1000 game titles, from leading industry content providers such as NetEnt, Microgaming and Playson.
Digitain CEO Suren Khachatryan, commented on the firm’s customer upgrades:
“We’re very proud to have played a part in Totogaming’s success in recent years. The new UI will only help them acquire new players and retain their existing ones.
“Following the overhaul, the site looks sleek and intuitive, offering players a much better experience. We’re confident those players will enjoy playing the new games, and that the changes will strengthen TotoGaming’s position as the clear market leader in Armenia.”
Digitain governance noted the positive commercial strides the company has undertaken during a successful 2016, with the technology provider securing new clients in Austria’s Tipp1 and Bosnian operator Xlivebet.com
