SBC News Voice of the Sports Betting Industry
Real Luck Group, and its B2C betting subsidiary Luckbox, broadly achieved its year end objectives in 2022, laying a solid foundation for its growth ambitions over the next 12 months.
Luckbox, a esports betting, sports betting and casino games provider, reported a monthly revenue growth rate of 120% from November to December, closing the fourth quarter with CAD$3m (€2.06m) global betting handle.
Updating investors, the group highlighted customer acquisition as key to the group’s Q4 progress, as total player deposits rose by 420%, whilst 30,000 new players joined in the last six weeks of the year. 
Thomas Rosander, Real Luck Group CEO, said: “We ended 2022 with a record-breaking December, delivering on our 2022 targets and demonstrating our 2023 potential. Not only are our December results encouraging, and a promising glimpse of our future growth potential.
“Looking ahead, we’re eager to attain profitability, scale up our brand awareness, and reveal our new B2B product in 2023. We believe our game-changing B2B product will unlock huge potential in a new vertical.”
In turn, the TSXV-listed company’s total customer base placed over two million bets via Luckbox, whilst also engaging with its portfolio of 900 live games.
Rosander’s comments follow an update from the group last week, in which it projected profitability in 2023, as well as confidence in its player acquisition channels, which the group argues had not been ‘fully realised’ last year.
In an interview with Proactive, the CEO elaborated further on Real Luck Group’s progress in Q4, whilst shining a light on plans for 2023 – both B2C and B2B operations.
He said: “We ended it really strong, we came into the quarter really wanting to show what we can do, and we really did. We smashed it – especially when it comes to player acquisitions.”
Having gone from a ‘virtually non-existent’ betting handle to recording the aforementioned figure of over £3m by the close of the year, Real Luck Group is now looking to capitalise on its position and push ahead with plans for growth.
“Needless to say, we will achieve our targets and establish our brand as an industry operator, we will also break even this year and become sustainable,” Rosander continued.
The real thing is in the background we are working on new products, we have been mentioning a B2B vertical and are going to launch that this year.
“This is not a platform, this is something that is completely new and we are talking about the future of sports betting – nothing less.”
