Playtech inks new Hollywoodbets deal to drive South African engagement

Playtech has bolstered its presence in South Africa by unveiling a new partnership with betting provider Hollywoodbets. 

The Playtech suite of Live Casino and Slots offering will be integrated into Hollywoodbets’ gambling options on both desktop and mobile for a diversified player choice. 

Diane Crookes, Senior Commercial Director at Playtech, said: “We are thrilled to announce our partnership with Hollywoodbets, which will expand our presence in South Africa. This collaboration will enable us to bring Playtech’s Live Casino and Slots offerings to the region, introducing an exciting new gaming experience to our customers. 

“The relationship has just begun and with both companies having an international footprint and global appeal, we look forward to seeing what’s coming next.”

Playtech’s approach to South Africa reflects the country’s important role in Africa, with the firm recognising the growing regional demand for accessible gambling solutions and customer expectations for technologically-driven solutions. 

Through the new integration, Playtech will look to satisfy this demand by using Hollywoodbets’ online gaming infrastructure – with the companies committing to closely aligning to meet customer needs.

Wayde Dorkin, Head of Product, Hollywoodbets, added: “This partnership is a huge opportunity for Hollywoodbets. The deal allows us to offer the South African market Playtech’s exciting Slots and Live games. 

“We aim to further diversify our offerings by including additional content from Playtech in the coming months. This partnership presents great potential for both companies to provide a broader range of captivating content to our valued players.”