SBC News Voice of the Sports Betting Industry
BETER and Bayes Esports have extended their strategic partnership, centred around provision of live data to support the former’s esports offering.
By renewing the arrangement, BETER aims to continue developing its ‘comprehensive esports offering’ and reputation within the esportsbook space.
Further elements of the deal include objectives to increase BETER’s uptime and efficiently manage integrity risks, alongside the offering of ‘reliable odds’ for esports tournaments.
Evgeniy Bekker, BETER Esports General Manager, said: “We are thrilled to have extended our partnership with Bayes Esports and it forms an important part of our overall global strategy for esports leadership. Our team looks forward to a long and prosperous relationship.”
“We pride ourselves on offering a comprehensive esports solution in the industry, working with some of the biggest operators in the world and this collaboration cements our position as the leading esports provider in the market.”
Lastly, BETER will also continue its membership of the Bayes Esports Partnership Programme, a global network focused on establishment of rules, solutions and setting integrity standards.
Through its involvement in the programme, BETER intends to collaborate on a development of tools which boost the reliability of esports competitions and the legality of esports betting services, seeking to secure a sustainable future for the sector.
The partnership between the two sportsbook suppliers was first agreed in June of last year, with BETER stating at the time that the deal would serve its goal of maximising content distribution to new clients and markets.
Martin Dachselt, CEO & Managing Director, Bayes Esports, remarked: “Partnering with companies such as BETER, that have the same vision of providing the best betting experience possible, whilst maintaining the highest possible standards, will only help to create a credible and trusted industry.
“It has been partnerships such as this, built around official live data, that have actively contributed to the development of esports as a whole and we are delighted to continue our partnership with BETER.”
