Aspire Global has entered into a deal with Flutter Entertainment, agreeing to support the expansion of the latter’s FanDuel operator into Brazil via its BtoBet brand.
The partnership will see FanDuel integrate BtoBet’s Player Account Management platform into its daily fantasy sports (DFS) offering, which it is launching in the Brazilian market via a collaboration announced yesterday with Rio de Janeiro-based multinational media company Grupo Globo.
For BtoBet, the deal marks an expansion of its ongoing partnership with Flutter Entertainment as well as another step in its growth strategy in the Latin America region, building on a link-up with Betfair – another Flutter brand – focusing on the Colombian market, having first launched in the country in 2016.
Tsachi Maimon, CEO at Aspire Global, remarked: “The agreement with FanDuel is yet another significant step towards our objective of establishing strong positions in the US and Brazil. Our success in these markets will be important steps in reaching our goal to become a world leading B2B iGaming supplier.”
Flutter’s deal with Grupo Globo will see the FTSE100 international gambling group provide the Brazilian company’s Cartola FC brand with DFS services from FanDuel, with a new pad DFS Platform, Cartola Express, launched to achieve this.
As part of the development, DFS Entretenimento will operate the new Cartola Express offering song with Carotla FC’s other products, which will sit alongside Grupo Globo’s other services such as Brasilero Serie A programming, weekly commentary shows, its GE online sports outlet and social media and digital influencer networks.
Aaron Champagne, New Markets Director at FanDuel, said: “We are excited to extend our partnership with BtoBet for the use of their Player Account Management to offer our Daily Fantasy Sports (DFS) product in Brazil. We look forward to working closely with BtoBet, and through our shared commitment to offer a unique DFS experience to local players.”
The Latin American sports betting and fantasy sports market continues to attract international interest from firm’s such as Flutter, with comments from speakers at the SBC Summit Latinoamérica event predicting the development of a global gaming force in South America found in the latest SBC Leaders magazine.
In the newest edition of the SBC Leaders Podcast, however, Tenlot CEO Yossi Abadi argued that many global operators are not fully taking into account a number of important factors when initiating their LatAm launches, particularly the significance of localisation and regional bettor’s high-level of technological familiarity.