Genius Sports boosts Polish market presence via STS deal

Genius Sports has struck a partnership with Polish operator STS, focusing around driving the expansion of the latter’s in-play offering via the leveraging of data.

As a result of the agreement, STS will gain access to the NYSE-registered sports data and technology firm’s LiveData and LiveTrading solutions to deliver official data across thousands of sporting events each year, as well as pinpoint live pricing.

James McKiernan, Head of Commercial, EMEA at Genius Sports, remarked: “Partnering with STS, the leading operator in the Polish betting market is further validation of our global commitment to official sports data.

”With access to the fastest, most accurate and reliable live betting content, STS will deliver Polish players with best in-class betting experiences on the biggest sports leagues.”

The operator, one of the largest in Poland, will also be able to benefit from Genius Sports official digital rights deals with a number of major Polish tournaments. 

Genius has built up a strong presence in the Polish sporting space in recent years, having secured a partnership with the top-flight Ekstraklasa football league and the Polish Basketball League as well as the popular international Euroleague Basketball tournament.

“STS is not only the largest Polish bookmaker, but we are also one of the biggest technology and data-driven companies in the igaming industry,” said Mateusz Juroszek, CEO of STS. 

“One of our advantages is our own technology and the ability to easily implement the most attractive tools from the best suppliers. This is one of the reasons why we generate 46% of turnover in the Polish sports betting market. We are constantly improving the customer journey at STS, and in-play odds, powered by Genius Sports will be a pillar of this.”

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