SBC News Voice of the Sports Betting Industry
Betby has confirmed that it has expanded its regulated market licensing requirements, having been approved as a sportsbook software supplier by the Malta Gaming Authority (MGA).
Accredited by the MGA to service licensed sportsbooks with its technology and software components, Riga-based Betby will expand the supply of its AI-driven sportsbook solutions to operators within several European territories.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Being awarded our MGA supplier licence is an important step for us as we continue to establish our presence as a leading sportsbook supplier.”
Betby has outlined plans to ‘offer a new sports betting experience’ by supplying operators with its full end-to-end platform.
The supplier will use the solution to help deliver regionalised content based on geolocation settings and a full suite of marketing tools.
Last month, Betby agreed a new partnership with Advabet, making its sportsbook and Betby.Games esports offering available with the igaming solutions provider.
The Betby.Games offering has been made available through the Advabet solution, which includes FIFA, NBA 2K and Rocket League competitions, with more events to be added.
