Sportradar enhances Badminton Europe partnership

Sportradar has been named the Official and Exclusive Data Partner to Badminton Europe (BEC) for all competitions after signing a comprehensive agreement with the governing body.

The multi-year agreement will increase Sportradar’s scope of work with the governing body and adds to the betting and broadcast partnership that has been in place since 2015.

Under the terms of the agreement, Sportrar will supply betting operators and media platforms around the world with data from more than 35 BEC tournaments each year. This includes the European Championships, European Men’s & Women’s Team Championships and European Mixed Team Championship in addition to elite circuit events such as the International Challenge and International Series.

Lutz Tigges, Senior Director at Sportradar, said: “We value the success we’ve had working alongside Badminton Europe these past few years and the trustful partnership we’ve developed. Together we grew technical and commercial standards including the global reach of Badminton events.

“Now, we’re excited to be supporting them as they utilize our broad range of products and services to grow the profile of their sport around the world and work towards their long term commercial goals.”

Sportradar will also work alongside BEC to boost awareness of its tournaments across core markets including Asia and Europe, as well as in new and emerging territories.

In addition, Sportradar will use its OTT platform to cover match action and editorial content, with coverage from the main events due to be shown on Badmintoneurope.tv. The platform will also feature on demand match content from previous competition draws, webinars and podcasts.

Brian Agerbak, General Secretary at Badminton Europe, said: “The extended partnership with Sportradar to include an OTT platform, a new website and a Federation Data Toolkit will strengthen our digital footprint.

“It is an important strategic target for us to grow our digital followers and allow them access to our digital services through a single sign on process. Furthermore, growing our media exposure and increasing global visibility for our products are key components for us.

“We have been very satisfied with the cooperation with Sportradar in the previous years and we are excited to further develop our profile with such a strong partner by our side.”

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