Genius Sports Group has teamed up with Topnotch Management (TNM) to launch the Grand Slam Tennis Tours MatchPlay 120 series.
The series will feature players ranked inside the ATP and WTA top 300, offering fans, players, media publishers and sportsbook operators with over 120 live tennis matches across a six-week period.
Mark Locke, CEO of Genius Sports Group, commented: “The launch of the MatchPlay 120 series is exciting news for the world of tennis and sports fans everywhere. Over a six-week period, GeniusLive, our unique streaming technology, will broadcast over 200 hours of premium tennis for our media partners and sportsbook customers.
“Given the current environment, it is uplifting to see the use of new technologies come to the fore that enable tennis fans everywhere to watch their favourite sport live again.”
As part of the launch, Genius Sports Group will also offer a range of live betting markets, as well as video streams for sportsbook operators via its GeniusLive technology.
Powered by artificial intelligence, the GeniusLive automated camera and production system will capture the action courtside, eliminating any need for camera crews.
“This is an ambitious solution to the current situation and it’s a project that counts as a win on multiple fronts,” explained TNM Event Director, Kyle Ross. “All groups involved here have demonstrated exceptional agility and we’re really proud, first of all, to provide job opportunities for professional players at a time when there’s been a lot of attention on the challenges they face.
“Additionally, the series brings tennis fans around the world a reliable schedule of tennis matches between high-level players, and partnering with Genius Sports provides a great opportunity for us to engage the sportsbook audience and ultimately power the launch of the series.”