SBC News Voice of the Sports Betting Industry
Combating the widespread disruptions caused by the COVID-19 pandemic, Digitain has revealed plans to boost its catalogue of alternative markets to the front of its ranks.
The sportsbook and platform provider hopes that its ‘action-packed line up’ of content will address the shortfall in betting markets. The package of content will include in-house skill games, alternative sporting markets, a variety of esports events as well as its latest table football betting roster.
The supplier has also further boosted its partners’ portfolios with a revamped catalogue of virtual games from leading providers including Leap Gaming, Kiron, and Golden Race.
Suren Khachatryan, Chief Commercial Officer at Digitain, said: “While many major sporting events may have been cancelled, Digitain stands ready to rise to the occasion by giving our partners every tool necessary to overcome the challenges presented by fixture disruption.
“Our comprehensive armoury of content is by far one of the best on the market, and we are committed to doing all it takes to help customers navigate the storm ahead. Whatever the obstacle our partners may face, we’re here to deliver.”
Partners of Digitain, said the company, will also benefit from a range of AI-based CRM tools. This will allow them to operate ‘safe in the knowledge that when each of their customers logs on, a personalised offering fully tailored to each customer’s existing betting preferences is waiting as an invitation to play.’
