HKJC boosts football offering with Amelco deal

The Hong Kong Jockey Club (HKJC) has strengthened its football trading capabilities after confirming a new partnership with sports betting software and trading services provider, Amelco.

Amelco has been supporting the HKJC as part of a new multi-year product and technology enhancement project. The software supplier has agreed to assist the HKJC with the Amelco Trading System (ATS), which forms a key strategic component to the Club’s betting platform.

Commenting on the new partnership, Damian Walton, Founder of Amelco, said: “We’re delighted to be providing key software modules to the HKJC and actively support the enhancement of their enterprise software architecture for online sports betting.

“The Club’s use of components from our industry-leading solution is a true endorsement of our ability to provide the best-in-class global operators with a modern and scalable operation bespoke to their needs.”

The new agreement comes as the HKJC has continued to grow its football offerings, with the sport becoming a major driver behind the Club’s US $30 billion of total operating revenue.

A spokesperson for Hong Kong Jockey Club added: “Amelco has worked collaboratively with us to establish a strong platform for creating football events and to underpin the base information required for our market trading needs. The solution has been stable and is performing well in meeting our needs.”

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