Announced as a major corporate development, fast-growth Smarkets has this morning confirmed that it will enter the US sports betting market in partnership with Nasdaq-listed casino group Full House Resorts.
Updating the market, Smarkets leadership confirms that it has secured a long-term technology agreement to act as lead online sportsbook supplier for Full House Resorts within the states of Indiana and Colorado.
Maintaining a portfolio of five US casino properties, Full House Resorts operates the ‘Rising Star Casino Resort’ in Indiana and ‘Bronco Billy’s Cripple Creek Casino‘ in Colorado.
Partnering with Full House Resorts, Smarkets details that it will move to launch its recently debuted SBK proprietary sportsbook platform within the betting legislated states – with Smarkets targeting a rollout of SBK iOS and Android apps in Indiana by late 2019.
Affirming its intent, Smarkets leadership outlines that the company has laid critical foundations to help scale the US market, operating its technology development hub in Los Angeles, supporting its US growth plans and ambitions.
Smarkets CEO & Founder Jason Trost said: “This is a landmark day for Smarkets. As an American myself, I’m thrilled to bring our world-leading technology to Indiana and Colorado, as well as more states across the country.”
“I truly believe that an agile company like ours can make a huge impact against some of the bigger players thanks to our superior technology and focus on providing the best prices.”
This summer Smarkets announced the launch of its SBK ‘true price’ sportsbook, a product which seeks to disrupt all traditional wagering engagements by combining Smarkets exchange prices with a socially-optimised interface.
For its US ambitions, Smarkets underlines the opportunity to introduce its wagering platforms which have processed over over £14 billion ($15.6 billion) in trading volume to date, becoming a leading technology stakeholder as more US states adopt online sports betting legislations.
Backing Smarkets as lead wagering partner, Alex Stolyar, Full House Resorts SVP & Chief Development Officer, added: “This is a very exciting time for sports betting in Indiana and Colorado, and we are delighted to partner with Smarkets. The SBK sportsbook platform that Jason and his team have built brings many new innovations to the industry, including a unique social network to heighten the customer experience.”