SBC News Voice of the Sports Betting Industry
Leisure and entertainment operator Genting has confirmed that it will be consolidating its digital product offering as part of a revamp of its GentingBet site.
As part of the revamp, Genting will be rebranding its online casino, live casino and sportsbook offering across its mobile and desktop platforms, and is hoped to deliver an enhanced range of tools, games and sports betting markets together with a new design which provides intuitive functionality and navigation.
Jeremy Taylor, Managing Director of Genting Online commented on the rebrand: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device.
“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”
The rebrand is due to support Genting’s increased focus upon European expansion, having recently applied for gaming licences in Malta and Spain with further applications to follow in the coming months.
Taylor added: “GentingBet is the online destination of choice for customers who want to enjoy the best of a premium and authentic land-based experience combined with a dynamic, exciting and safe online environment.
“And, as part of our evolution we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers. We have a fantastic range of online casino games, plus a dynamic and comprehensive sportsbook, but what is truly unique is our immersive range of live streamed casino games – all available regardless of what device customers play on.”
Focusing upon its social responsibility mandate, GentingBet will offer increased visibility of its safer gambling tools to help customers set their own loss limits, deposit limits and wagering limits.
Genting was previously named as the first gambling company to achieve GamCare’s Safer Gambling Standard. In order to help deliver this, Genting have also partnered with customer service provider Zendesk for the new site launch to provide users with access to a call back service which offers customer support round-the-clock via telephone and an online chat function.
