Mims Davies MP, the UK Minister for Sports & Civil Society (DCMS) has praised GVC Holdings new safer gambling and mental-health research commitments, announced yesterday alongside the launch of the firm’s new ‘Changing for the Bettor’ campaign.
A core corporate commitment for 2019 and beyond, GVC governance has detailed that the FTSE100 enterprise will lead the industry in reducing problem-gambling, tackling gambling addictions multiple complexities through science, research and better treatment.
Beyond promoting safer gambling protocols, yesterday GVC became the first industry stakeholder to back the development of a new research project – ‘Division on Addiction’, spearheaded by Cambridge Health Alliance, a Harvard Medical School faculty.
The FTSE betting group will commit $5 million to develop new research modules on gambling addiction and prevention, with Cambridge Health allowed access to player data across a range of its brands, sports betting, and gaming products.
GVC has detailed that the research collaboration will focus on (but not limited) to the following criteria: –
- Patterns of normal internet gambling behaviour
- Behavioural markers of gambling problems among internet players generally and on specific betting and game types
- Cross-product analyses
- Cross-brand analyses
- The effects of the expansion of gambling in new markets
As the Minister overseeing UK gambling, Mims Davies MP personally backed GVC’s corporate commitment, highlighting the firm’s collaboration with health/science stakeholders as a progressive directive for the industry to follow.
“Gambling operators have a key role to play in protecting people from harm and identifying potentially risky betting behaviour. Research is essential to progress in this area and GVC’s ‘Changing for the Bettor’ campaign will make an important contribution to tackling problem gambling.”
“We are committed to protecting consumers across the country and are working with industry to create a healthy and more socially responsible sector.”