‘Three Simple Tools’ sees Sky Bet continue safer gambling commitment

Richard Flint – Sky Bet

Sky Bet continues to promote safer gambling to UK sports audiences, announcing the launch of its new ‘Three Simple Tools’ nation-wide advertising campaign.

The campaign which features ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson will act as the follow up to Sky Bet’s ‘When the Fun Stops, Stop’ campaign first launched in 2017.

Raising audience awareness of ‘gambling controls’, the Sky Soccer pundits promote three Sky Bet safer gambling tools available to customers; Deposit Limits’, ‘Cool-off Periods’ and the brand new ‘Profit and Loss’ function.

“Each pundit represents ‘a tool’ aimed at keeping betting from getting in the way of the enjoyment of sport, with more useful content to help customers fully understand and further increase the frequency of use of the new tools.” Sky Bet marketing details in its communication.

‘Three Simple Tools’ sees the bookmaker continue its commitment to improving industry standards and responsibility, with the company pledging ‘£3.5 million in ad-spend promoting safer gambling awareness’.

Updating the market Richard Flint, Sky Betting & Gaming CEO, said: “Our first safer gambling campaign broke new ground because we were the first betting brand to produce a dedicated safer gambling advert, and we put a big-budget campaign behind the cause of safer gambling awareness. We hope to build on these impressive results with the launch of ‘Three Simple Tools’ – including the new ‘Profit and Loss’ tool – to give customers a simple to understand indication of their betting balance over a selected period of time, to keep them informed and help them manage affordability.

“Research indicates customers increasingly want to bet with trusted companies that provide a safe environment. Advertising forms a part of an increasingly multi-channel dialogue with the public in order to keep making betting and gaming safer and that’s what we are doing here.”

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