SBC News Sportradar dips into Colombia betting with Vicca Group deal

Sportradar dips into Colombia betting with Vicca Group deal

Colombia-based sports betting company Vicca Group has entered into an agreement with Sportradar to integrate the latter’s all-in-one ORAKO sportsbook.

Onboarding it into its own Zamba sportsbook offering, the South American operator will leverage ORAKO’s capabilities for scaling its business in real-time and include data-rich betting features in time for popular sporting events. 

Enrique Amorocho, Business Development Manager at Zamba, said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”

Powered by artificial intelligence, ORAKO’s offering has been independently certified by Colombia’s market regulator, Gaming Labs International (GLI) – which allows Sportradar to freely tackle the Colombian market through other partnerships with licenced sports betting businesses. 

Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. 

“Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”


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