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Adjarabet adopts SBTech solution ahead of Armenia launch

Georgia headquartered operator Adjarabet has upgraded to a SBTech powered sportsbook, as the firm plans to extend its reach to a further regulated market.

Strengthening its position within its home territory via the SBTech powered betting solution, Adjarabet detailed that it forms “part of an aggressive strategy of consolidating its dominant position in its core market.”  

A further enhancement is to also be embarked upon within the coming weeks, with the Georgia launch to be followed by the company going live in Armenia.

Koba Davarashvili, Chief Executive Officer of Adjarabet, added: “Adjarabet is delighted to be going live with SBTech’s Seamless sportsbook solution. We’re sure our thousands of existing customers will love the best range of unique markets and in-play features among Georgian operators.

“The platform will enable us to consolidate our market-leading position in Georgia and satisfy our international aspirations beyond this year’s World Cup.”

SBTech also stated that the launch marks their latest entry into a growing regulated market, in addition to complimenting Adjarabet’s plans for driving druther growth across the Caucasus region.

The group’s new site is fully responsive, enabling players to benefit from the latest mobile functionalities and in-play products such as Pulse Bet, Action Betting and Add2Bet.

Andrew Cochrane, Chief Commercial Officer at SBTech, commented: “SBTech is delighted to go live with another market-leading regulated operator, and we’re looking forward to providing Adjarabet with our best-in-class mobile betting features, as well as the widest range of in-play markets and responsible gambling controls.

“Georgia and Armenia are both enormously promising markets and we look forward to working closely with Adjarabet to supply the most powerful, localised sports betting product possible.”

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