Jason Trost – Smarkets gearing up for sportsbook rollout

Jason Trost the CEO & Founder of online betting exchange Smarkets, has revealed that his firm will move to launch a traditional sportsbook platform supporting its existing operations.

Speaking to Bloomberg Business, Trost detailed that Smarkets had spent circa $5 million developing its sportsbook extension which will attached to the Smarkets exchange.

Focusing on the in-house development of its proprietary technology platform, Trost has established Smarkets as one of the fastest growing UK tech enterprises, listing within the top 10 of ‘The Sunday Times Tech Track100’ and ‘Deloitte Fast50’.

Smarkets will seek to deliver a sportsbook product, with best market prices generated by its existing online betting exchange.

“There’s a huge opportunity in terms of people wanting the best prices, but not wanting to go to the exchanges,” Trost detailed to Bloomberg.

Further to Smarkets upcoming sportsbook roll-out, Trost details that he is keeping a close eye on US movements, should betting be legalised by the US Supreme Court.

Trost believes that the US market could be worth between $10 to $20 billion should it to be fully liberalized, allowing Smarkets to expand internationally.

However, for the time being Trost is fully focused on growing Smarkets within the saturated UK betting market, which faces significant regulatory change and FIFA World Cup this 2018.

Check Also

Marathonbet scores principal partner deal with Sevilla FC

Online bookmaker Marathonbet has been confirmed as the principal partner and front-of-shirt sponsor for Sevilla FC, …

BetConstruct

BetConstruct joins Fantasy Sports and Gaming Association

Online gaming and sports betting software provider BetConstruct has secured membership to the Fantasy Sports …

Better Collective expands M&A credit capacity

Stockholm-listed industry affiliate Better Collective AB has moved to expand its corporate financing capacity, after securing …