dizanna / 123RF Stock Photo

NYX expands North American footprint with Betfair US partnership

NYX Gaming Group is to strengthen its position within the United States market, courtesy of an agreement to integrate its Open Gaming System (OGS) with Betfair US.

The supplier of casino, sportsbook, lottery and bingo to operators around the globe, will grant Betfair US access to its full suite of NYX OGS content available in the New Jersey iGaming market.

Hundreds of games from studios including Nextgen Gaming titles DoublePlay SuperBet, Gorilla Go Wild and the recently launched Glorious Empire, are to be made available to players, in addition to a selection of others from a number of well known studios.

Matt Davey, Chief Executive Officer of NYX, said: “We’re pleased to have partnered with Betfair US, one of the leading names in New Jersey.

“The integration marks another milestone for NYX in the North American market as we continue to sign OGS distribution agreements with New Jersey’s licensed casino platforms.

“Betfair US will significantly expand its casino offering with high-quality NYX and third party content. We look forward to a long and successful relationship.”

Betfair US, which operates an online casino and horseracing exchange in New Jersey in addition to TVG, a horseracing TV channel and pari-mutuel online betting network active in 35 states, processes a combined total of approximately $2bn of bets per year.

Lorcan Kelly, Director of Betfair Casino US, added, “We are excited to be working with NYX and launching their OGS game content on our Betfair NJ platform.

“The agreement will allow us to significantly expand our games portfolio and bring a host of high quality new content to our customers.”

This follows a deal between the Las Vegas headquartered NYX and Italian firm OIA Services Ltd, holder of brands such as Betaland and Enjoybet, with the operator also integrated onto the NYX OGS.

Check Also

SBC News David Yatom Hay: The evolution of gambling compliance...

David Yatom Hay: The evolution of gambling compliance…

Ahead of a high-profile appearance at the World Regulatory Briefing on the changing role of …

BetMakers pon ‘path to profitability’ with restructuring and cost reduction

BetMakers maps out 2024 cost-reduction programme 

BetMakers has notified investors that it expects to “normalise its operating cost base” by the …

SBC News Michael Daly stands by North America as growth child of Catena Media

Michael Daly stands by North America as growth child of Catena Media

Following a difficult trading period for Catena Media CEO, Michael Daly, remained optimistic in the group’s …