Amaya Inc online betting subsidiary BetStars has announced the launch of its latest social media campaign ‘Big Calls’ which will star former England football international Wayne Bridge, and Seven-time World Snooker Champion Stephen Hendry as brand ambassadors.
Launching this week, the social media campaign sees each sports star make a ‘big call’ via video phone, as Bridge and Henry share their predictions on major sporting events. The first video will feature Wayne Bridge’s tip on the crucial Premier League match between Chelsea and Manchester City (5 April).
Snooker Legend Hendry will give viewers his ‘Big Call’ on the upcoming World Snooker Championships in Sheffield on April 15.
All content will be uploaded and shared on BetStars Facebook and Twitter channels, as well as on the sports stars social media profiles. BetStars marketing informs that further recognised sportsmen will participate in its ‘Big Call’ series in the coming months
— Wayne Bridge (@WayneBridge) April 4, 2017
Zeno Ossko, Managing Director of BetStars, said: “At BetStars we don’t sit on the fence, we celebrate bold opinions and those willing to make big calls. We are connecting social media users with some of their favourite sporting idols, the people best placed to share genuine sports insight ahead of the year’s biggest and best betting events.
“We’re proud to be partnering with a number of champions from various sporting disciplines for our ‘Big Call’ as we work to continuously enhance the experience of BetStars customers and increase brand awareness amongst those with a passion for sport.”