Bookee has built on its ‘Tinder for betting’ mobile app by introducing Splitbet, an Uber-style split fare concept which allows friends to share the risk and reward of placing a bet.
On Splitbet, users can choose to share a stake with a list of contacts already using the app, or choose the option to invite a friend to download the app and accept the bet.
Those already using the app will receive a push notification request to split the stake, while those without it will received a personalised SMS message, including the details of the request and a link to download Bookee from the App store.
Adam Kalmanson, Bookee co-founder, said: “The app is already very different from anything else on offer within the sports betting market and this feature is yet another industry first.
“We are constantly thinking of ways to develop Bookee to enhance the user-experience and having learnt from apps like Uber, we see the Splitbet facility as being something our users will value and enjoy using.”
Launched in November 2016, the Bookee app offers users a randomised ‘deck’ of suggested small-stake bets on a range of sports, with the opportunity to swipe left to discard or right to accept the bet.