Dominik Beier takes charge of DACH sports agency e|motion

Dominik Beier, former CEO of Interwetten Sports has joined Vienna-based sports marketing, events and consultancy e|motion Group as new Managing Director.

Recognised as sports betting’s youngest CEO, last September Beier (29) resigned as ‘speaker of the board’ of Interwetten, having completed two-years leading the DACH-markets bookmaker.

A change of sector sees Beier join e|motion, the sports marketing agency which recently co-hosted  ATP 500 pro-tennis event in Vienna, featuring Austrian tennis players Dominic Thiem and  Thomas Muster.

Joining e|motion, Beier will lead the expansion of the agency and its consultancy as DACH sports markets anticipate new commercial opportunities, coinciding with Germany re-regulating its federal gambling laws.

Commenting on his new role, Beier said: “I am very much looking forward to the new challenge and exciting projects at e|motion.

“I have a long business relationship with Herwig Straka which was always on a very high level of respect and appreciation.

“It is great to see what e|motion group has developed over the past two years, especially within tennis. My aim is to further build on that great basis, strengthen the core business but also develop new business areas within digitalisation or consulting.”

e|motion CEO and founder Herwig Straka described Beier as “a real team player and a very entrepreneurial manager who works hard to achieve common goals.”

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