R. Franco Digital enters Colombia with Corredor Empresarial platform partnership

Alejandro Casanova

Spanish gambling group R. Franco has expanded its digital gaming division ‘R. Franco Digital’ within the South American market, announcing that it has entered a partnership with Colombian operator Corredor Empresarial S.A.

The agreement will see R. Franco Digital integrate its IRIS omni-channel platform for Corredor Empresarial online gambling brands. R. Franco will serve as a lead supplier for the firm’s online gambling and sports betting properties.

Corredor Empresarial operates the largest network of land-based gaming machines within the Colombian market with more than 25,000 points of sale and 75,000 terminals throughout the country.

Alejandro Casanova, Head of Digital at the Recreativos Franco Group, said: “This agreement underlines R. Franco Digital’s position as a reference point in the provision of technology, content and operational solutions for operators, and our ability to offer a comprehensive and perfectly adapted solution to the specific needs of each client.

“The fact that Corredor Empresarial S.A. and R. Franco Digital have joined forces gives us great pride, and is proof of the quality of the products and services offered by our company. The strategy of our digital division is to partner with top tier allies who have the potential to become leading operators in every national market.”

The recent regulation of online gaming in Colombia has attracted a number of international stakeholders to the market, which is estimated to be valued at €600million over the next five years.

Diana Margarita Otálora Taylor,  General Manager at Corredor Empresarial S.A, said: Our potential clients highly appreciate the innovation, personalisation, portability, real-time operations and sociability provided by R. Franco. In Colombia, the increasing use of the internet over the last 10 years, as well as the outstanding performance of our sportsmen and women on the international stage, make this a product very much in demand.

“The fantastic experience offered by R. Franco in the digital area, allied to Corredor Empresarial S.A. online and real-time distribution network, allow us to consolidate our position within the market, retain satisfied users and generate a stronger contribution to Colombia as a whole.”

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