YGAM and Betknowmore team up to launch Safer Gambling Training

Young Gamers & Gamblers Education Trust (YGAM) has teamed up with Betknowmore to launch Safer Gambling Training

The programme, which was launched at this week’s SBC Summit Barcelona – Digital, will provide gambling industry employees with specialist online training to strengthen play protection standards and effectively safeguard consumers from gambling-related harm.

Lee Willows, Chief Executive of YGAM said: “Our journey with Betknowmore UK has been humbling. Together we have been fortunate to work with a number of operators to deliver face-to-face training over the last twelve months and so having a strategic alliance to continue this and combine with digital learning seems a good natural progression. 

“Player protection and understanding customer vulnerability is an area we know operators want to upskill their staff in.

“Safer Gambling Training will support the customer facing teams by increasing their understanding gambling-related harm through the lens of lived-experience. We are working with international partners to scope an International Standard that colleagues within the sector can take with them throughout their career, and which includes regular mandatory updates and refresher courses.”

The partnership will draw upon specialist knowledge, lived experience insight and research to create comprehensive, global training programmes. 

Across six different modules, users will cover key topics including customer vulnerability, safeguarding, customer interaction, identifying harm and employee mental health and well-being. 

Frankie Graham, Chief Executive of Betknowmore, added: “Companies operating in the gambling space require trained employees providing consistent, high level and trusted customer service. Our aim with this new training programme is to help raise standards and create a benchmark of knowledge and understanding of gambling-related harm. 

“We have developed content with collaboration from those with lived experience of gambling, combined with the insight and knowledge from our partner organisations who are experts within their sector. 

“We will continue to develop our programme, ensuring it remains fit for the changing, dynamic gambling market, with the ultimate purpose of keeping players safe and free from harm.”

The training content is consistent with the Gambling Commissions latest LCCP requirements and has received funding from regulatory settlements to support the delivery of the National Strategy to Reduce Gambling-related Harms

In addition, the Canada-based Responsible Gambling Council (RGC) will also be involved in the alliance as independent evaluation partners. 

Design agency Me&You are designing a new Safer Gambling website and eLearning content. All profits made by Safer Gambling Training will go back into the two charities to support their social purposes. 

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