Grainne Hurst, Director Corporate Affairs, Entain

GVC – YGAM’s Parent Hub is a vital tool for honest and open conversations

GVC Holdings has praised the development and launch of the Young Gamers and Gamblers Education Trust (YGAM) ‘Parent Hub’ as a vital educational resource for UK families.

The FTSE100 firm funded the development of YGAM’s Parent Hub, which launched this summer to coincide with the break-up of UK schools.

The Parent Hub serves as a digital portal providing parents and carers information and resources on understanding the potential risks and complexities associated with gambling and gaming including products such as loot boxes.

Grainne Hurst, GVC’s Group director of corporate affairs, stated: “YGAM is an incredible organisation and its simple, usable resources help parents have honest and open conversations with their children about gaming and gambling. We are delighted to have been able to support its vitally important educative resource hub, which launches at a crucial time, during the summer holidays.

“GVC’s Changing for the Bettor strategy seeks to advance society’s collective understanding of the risks of problematic gaming and gambling, and we look forward to continuing our support of YGAM’s evidence-led efforts in this area.”

With the launch of the Parent Hub, YGAM aims to inform parents of ways to build their children’s resilience online and offline, educate parents and safeguard children through the use of online safety settings and increased awareness of how to stay safe and resilient in their environment.

Lee Willows, YGAM’s founder & chief executive, added: “GVC are longstanding supporters of YGAM and we are grateful for their support of Parent Hub alongside operators Lottoland and Playtech as a cross-industry initiative. Our vision was to have an up to date, central expert resource library for parents and carers and extend our successful face-to-face directly to parents, with a fully integrated digital offer, which is phase two of this important initiative.”

In addition to providing resources which underpin informed conversations between parents and children, the hub also provides parents with a number of technical, but easily implementable measures, such as:

  • Disabling pop-ups
  • Enabling in-app and on-device parental controls
  • Setting passwords for in-game purchases
  • Restricting and disabling in-app purchases
  • Setting boundaries – for example by setting a monthly spending limit

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