UK Tote racing

Joel Anyaegbu to oversee West African growth for SIS

SIS (Sports Information Services) has appointed Joel Anyaegbu as Commercial Manager for West Africa.

Overseeing commercial development and international growth in the region, Anyaegbu has ‘significant industry experience’ and will help elevate the SIS profile in an area which the supplier emphasised is of strategic importance. 

Joe Andrews, Head of Sales – Africa at SIS, commented: “Joel’s proven commercial acumen within the African market will be a real asset to our plans of continued international expansion through the delivery of a set of products that will resonate with players.”

Based in Nigeria, Anyaegbu has most recently worked as Regional Manager for betBonanza, one of the country’s fastest-growing bookmakers.

“As well as our live numbers draws, our round-the-clock racing offering, and end-to-end Competitive Gaming solution offer additional value for operators in Africa as significant drivers of revenue,” added Andrews.

“We know that the bettors in the region are football mad and our esoccer product in particular will be a huge success.”

Meanwhile, Anyaegbu’s role will be key in helping promote SIS’s diverse offering of horse and greyhound racing to online and retail customers, as well as the company’s events-based sports simulation product Competitive Gaming and range of 49’s live numbers draws.

“The progress that SIS continues to make internationally is impressive, and I can’t wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa,” added Anyaegbu on his new role.

“Recent content deals have demonstrated the company’s commitment to commercial expansion in regions where players have a proven appetite for its content. I look forward to furthering that progress.”

SIS also kicked off the year with an extended partnership with Playtech to continue supplying its end-to-end esports betting product, Competitive Gaming.

This deal now sees the entire library of SIS’ Competitive Gaming content – with over 150,000 annual events provided across ebasketball and esoccer contests – be accessible to Playtech’s extensive global network.

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