SBC News Voice of the Sports Betting Industry
The Dubai World Cup horse racing fixture on 25 March is set to be shown by 40 global broadcasters.
Dubai Racing Club, its distribution and production company Racecourse Media Group (RMG), and the latter’s agency HBA Media, have secured several big names in sports broadcasting.
These include Fox Sports in the US, ESPN / Star+ in South America, SuperSport in Africa, Viaplay in Europe, Dubai Media and BeIN in the Middle East, and, for the first time, ITV in the UK.
Niall Sloane, Director of Sport at ITV, commented: “ITV is delighted to add the Dubai World Cup fixture to its portfolio of international racing, which also includes the Breeders’ Cup and Prix de l’Arc de Triomphe.
“The Dubai World Cup is one of the most valuable and global races of the year and we look forward to bringing it to a strong terrestrial and free-to-air audience in the UK.”
Furthermore, fans who are travelling can watch live on-board selected airlines and cruise-lines via the Sport 24 network.
The $30.5m competition sees nine races take place at the Meydan Racecourse, including six Group 1 contests, headlined by the US$12m Dubai World Cup, sponsored by Emirates Airline.
“The Dubai World Cup will once again receive huge exposure from broadcasters all around the world, and we are particularly delighted that ITV – the UK’s biggest commercial broadcaster – will show live action from Meydan Racecourse for the first time,” added Major General Dr Mohammed Essa Al Adhab, General Manager of Dubai Racing Club.
“We look forward to welcoming all the broadcasters and their audiences, both new and old, to the event and hope they enjoy one of the great sporting spectacles.”
Further channels showing coverage of the Dubai fixture include, in Asia and Australia: Green Channel, Fuji TV (Japan); TVB, Cable, Now TV, HKJC TV (Hong Kong); STC TV (Singapore); Wasu (China); Sony Network (Indian subcontinent); FanCode (India); Racing.com, Sky Thoroughbred Central, Entain, (Australia); and Trackside (New Zealand)
In Africa and Middle East: SuperSport (Africa), Dubai Racing Channel, Yas TV and Bein (MENA), and in the Americas and the Caribbean: Fox Sports, TVG, NYRA (US); HPI (Canada); ESPN / Star+ (South America and Caribbean); and SportsMax (Caribbean).
