Global Racing Network, a subsidiary of BetMakers Technology Group, has been awarded the rights to distribute thoroughbred racing content from Malaysia’s Selangor Turf Club.
The racing content will be used for fixed odds, booked bets and exchange wagering across the UK and Ireland.
Kerry Gatten, Vice President of Global Racing Network, commented: “At Global Racing Network we believe that Selangor Turf Club should have as much visibility into the performance of their signal as possible to achieve their growth targets in new markets.
“To deliver this, we are not only building the network between Selangor Turf Club and the wagering operators, but we are also supplying the data and tools they can use to stimulate wagering and drive revenue. We are very excited about their prospects in these markets and happy to be working with them.”
BetMakers has also confirmed that it will become a sponsor of racing at Selangor Turf Club, and will also present the BetMakers Cup, race 7, at the track on 4 December.
Mike Fong, Chief Executive Officer of Selangor Turf Club, added: “Selangor Turf Club is pleased to partner with BetMakers’ Global Racing Network to expand our racing into the United Kingdom and Ireland, helping us showcase the quality of the thoroughbred racing we conduct in Kuala Lumpur.
“We look forward to working with BetMakers to help ensure the growth and sustainability of racing in Malaysia.”
Global Racing Network currently offers international racing content from more than 30 countries, aiming to help “rights holders access new markets for their racing”.
Lance Ku, International Operations Manager and Director of Sales & Business Development, Asia for BetMakers’ Global Tote, said: “It has been exciting to work closely with Selangor Turf Club and to further expand BetMakers’ global footprint in Asia, building on our relationships with existing pari-mutuel betting and global pool commingling clients in Macau, Hong Kong, Vietnam, and Malaysia.
“As BetMakers provides a full suite of technology and service solutions for racing bodies and operators, we hope to have a long and productive partnership through which we can help Selangor Turf Club reach its goals.”