Gambless targets retail bettors with ‘Play it Safe’ initiative

Gambless has initiated its ‘Play it Safe’ campaign, which will see the gambling harm prevention and support app distribute flyers across betting shops and casinos internationally.

‘Play it Safe’ flyers will include a PGS1 self-assessment test for bettors, as well as a free code to access psycho-educational resources on the Gambless app, aimed at supporting those at risk of problem gambling.

The campaign will focus on promoting safer gambling, aimed towards those who wager at high-street betting shops and land-based casinos, such as the London Hippodrome Casino in the UK and the LoginBet range of retail bookmakers in Italy.

“As we slowly get back to normal, we are seeing more gambling operators reaching out to us, interested in learning how they can keep their players protected,” said Maurizio Savino, CEO at Gambless.

“These days we hear the words ‘reopening safely’ very often; for gambling venues ‘safely’ has a double meaning – both from a sanitarian standpoint and with regards to responsible gambling. It’s important we all remind ourselves which habits are healthy and which ones can become harmful.”

Gambless’ new campaign launches following the reopening of the UK’s high street betting shops and land-based casinos last month after several months of closure during the country’s national lockdown.

Focusing on taking a ‘holistic approach’ towards mental health, Gambless utilises OBT and Gestalt therapy tools to fight problem gambling, and is certified by independent digital health evaluation organisation ORCHA as well as the NHS.

The app identifies over 350 indicators, such as clinical assurance, data privacy and usability standards and regulations, with the aim of preventing and treating gambling harm.

Savino added: “We encourage all operators to be proactive and distribute informative materials to customers, as they return to populate their outlets. 

“We are aware that land-based establishments are coming from a tough year, thus we are offering our resources freely, without asking any contribution to operators. Same goes for gamblers, who can access our psycho-educational resources for free until the end of 2021.

“This is particularly important, as this is a time when several major sport summer events return after the pandemic, like the Euro 2020 Cup and the Tokyo Olympics.”

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