SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has built upon its Latin American offering by inking a new exclusive partnership with Codere.
Through the deal, SIS has agreed to broadcast the remaining 76 horse racing fixtures of the 2021 season from the Hipódromo de las Américas racetrack in Mexico City.
Coverage will be made available to SIS customers across the world via its retail and online network – alongside a full fixed-odds service including data, on-screen graphics with betting triggers, prices and derivatives.
“We’re delighted to have struck this exclusive agreement with Codere, which significantly builds upon our Latin American racing offer,” commented William Morris, Head of International Horse Racing at SIS.
“The Hipódromo de las Américas racetrack in Mexico City boasts some of Latin America’s most exciting racing and we look forward to delivering the top-class racing to our customers around the world.”
For European operators, meetings at Codere’s Hipódromo de las Américas are held on Friday and Saturday evenings, comprising 10 races which take place every 30 minutes after 7:30pm UK time.
The announcement sees SIS enhance its market-leading portfolio of international horse racing, which includes racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Spain, and the US, as well as the UK and Ireland.
Ramon Rionda, Director of Operations at Codere, added: “We’re thrilled to have agreed this exclusive deal with SIS, who are the perfect partner to deliver the full Hipódromo de las Américas offering to bettors across the globe.
“Friday and Saturdays at the racetrack are a fantastic racing experience, and we’re excited that SIS will be delivering our premium racing to new customers as part of its first-class betting service.”
