The Greyhound Board of Great Britain (GBGB) has named Mark Moisley as its new Executive Commercial Director, who will be tasked with overseeing ‘the development and implementation of greyhound racing’s new commercial strategy’.
As part of his new role, Moisley will work alongside stadia and stakeholders across the sport to raise the profile of greyhound racing, widen its appeal to new audiences and explore commercial opportunities.
Commenting on his appointment, Moisley said: “As a lifelong admirer of greyhound racing, I am delighted to be joining the sport. Greyhound racing is a vibrant, thriving and exciting sport and I look forward to working with everyone to unlock its true potential.”
Moisley joins GBGB with nearly 20 years’ experience in working across the sports sector, having previously held positions at Sunderland Association Football Club, Sports First, England Hockey, Oldham Athletic Football Club and Wembley Stadium.
Jeremy Cooper, Chairman of GBGB, added: “We are very pleased to welcome Mark to the GBGB team. He has wide-ranging experience within the world of sport and a strong commercial awareness that makes him an ideal fit for this new position. We are looking forward to working with him and wish him the very best in the role.”
Mark Bird, Managing Director of GBGB, concluded: “British greyhound racing is an exciting, historic and welfare-centric sport. It is clear, however, that to ensure it has a bright future we need greater and more focused commercial direction so that we promote everything that is great about our sport, further our commercial partnerships and reach untapped audiences.
“Mark has a clear entrepreneurial drive and through the recruitment process has proven his ability to see the big picture for the future of our sport. He has strong experience of working for a club, stadium and players and, over the coming months, he will translate this experience into the context of greyhound racing by getting to know stakeholders throughout our sport.”