Australian ASX gambling group Tabcorp Holdings has announced a major coup for its TAB sportsbook subsidiary, which has become the official Australia broadcast and betting operator for the NBA.
Securing a multi-year agreement, TAB is set to broadcast ‘NBA TV’ across its digital platforms and 4,400 retail venues.
Confirming the partnership Scott Levy, Executive VP of NBA Asia, said: “Tabcorp’s extensive retail network will bring NBA TV to millions of fans throughout Australia. We also look forward to working with Tabcorp on integrity monitoring in their new role as an authorised sports betting operator.”
Tabcorp will share data with the NBA to police match-fixing and suspicious betting activity.
Moving forward, NBA TV content will be added to Tabcorp’s Sky Channel, allowing TAB to expand its broadcast capacity beyond its current horseracing programming.
Access to NBA TV will allow TAB to broadcast live NBA games, highlights and exclusive post-match content. TAB marketing will further create its own exclusive digital content covering NBA developments.
Tabcorp managing director for wagering and media Adam Rytenskild said: “Our goal is to support the growing appetite in Australia for the NBA, which currently features the strongest contingent of Australian players we have ever seen. The NBA is popular with our customers, and we are proud to establish this partnership to bring fans of the competition a wide range of action in pubs, clubs and TABs.”